20 minutes
Allen Weiss is the CEO and Founder of MarketingProfs, LLC. He was previously a faculty member at the University of Southern California. He has consulted with several companies, including positioning their products/services in the market. These companies include Intel, Northrup Grumman, Informix, AIG, Texas Instruments, Venafi, Ford and EMI Music Distribution.
Book time with Allen to learn how to use benefits to transform your marketing efforts. This has implication for positioning and growth.